Digitalist life in the library

25Jan/106

The Librarian as Consultant

Today I attended a Librarian as Consultant course. The overall message of the day was that as consultants librarians should be working to change the perception of our role from information provider to information adviser. I think one of the key challenges of this is getting our users to understand what skills we have and how we can use these to help them not only access information but evaluate and manage it as well.

Throughout the day the thought that kept coming in to my mind was how this links to the echolib debate that is developing on Twitter. If you've not yet heard of this here is Ned Potter's summary of the main issue which is taken from his blog post on the topic:

"The echo-chamber problem as it applies to the information profession, just to be clear, is good ideas being conveyed to like-minded people who then repeat it back to other like-minded people, who all agree about the ideas, but the whole process doesn’t ever reach the people who were not of like mind to begin with."

I think that this is easily applied to the idea of librarians as consultants. It is easy to help those who already see the value in the work of librarians. What is not so easy is to make yourself and your skills visible to those who don't know that librarians can offer more than simply being the providers of information.

So how do we change that? Obviously there's no easy answer or quick solution otherwise I'm sure we would have found it already. However, after today I have some useful starting points.

In my library I think the biggest potential difference can be made with faculty. It is with this group where I feel that I am most often preaching to the converted but I feel there is one simple change I can make to reach a wider audience. At the moment when a new academic starts they are sent a welcome pack from the library which includes a collection of guides to get them started. This is sent with a letter of introduction and offer that if they need any help with the resources they can contact the subject team. This isn't good enough, we need to be more proactive. The simple change to make is to follow up these packs with a meeting with one of the subject team to discuss the academic's information needs. Even if they have no immediate need for our help I hope that by catching them early and making ourselves visible we will be the logical place to go when they need help with information in the future.

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  1. I agree with your take on the value of pro-activity. I work in a more corporate environment, where (arguably) it can be more difficult to raise awareness of the value of the library and a librarian’s wide-ranging skills set.

    Where I work all new starters are invited to a library induction, where they get a personalised introduction to the library and the resources it offers (including myself!). As my role within the organisation also contains knowledge and information management elements I take the opportunity to blend these topics into the induction, thus providing a broader view of the role/skills/value of the librarian-information-knowledge officer. Additionally, I briefly introduce other functions of out team (e.g. records management and archives) so that the inductee has an holistic view of our role within the organisation.

    Some people may not attend these sessions for one reason or another, but we tend to catch them at another induction session we run for new starters, introducing some of our internal systems and information assets. Though this focuses on a different aspect of our work we again have the opportunity to introduce the other elements to inductees, thus providing the holistic view I mentioned above, but from a different starting point.

    Being pro-active in this way really pays off, and I think it helps to explode any myths, stereotypes or preconceptions that our colleagues may have about the work we do. The personal contact that we have with new starters also seems to be appreciated, and certainly helps with building relationships across the organisation.

  2. Emma thanks for posting about this subject. Really interesting and sadly all too true. I agree with knihovnik2000 in that within a corporate environment it can be EVEN more difficult to raise awareness of the value of the library/information service. All too often libraries are looked as an overhead when actually the can be a real draw and something to talk to clients about, especially if the library is able to offer “services” to clients.

    I also feel that Librarians in corporate organisations need to go beyond their traditional roles and offer more, much more. For example something we’re developing at the moment is training on using LinkedIn and Twitter, definitely not what I would consider a traditional training subject, but what happens when we deliver this training is that we interact with the people who have much more influence within the firm, the partners, the senior associates and the directors.

    As knihovnik2000 suggests we need to be much more proactive about how we sell ourselves/market ourselves within our work environments, otherwise we’ll just be ignored.

  3. When I was at Said we provided a faculty induction to establish information needs, but I think this might have got lost due to the high staff turnover. Here at Judge we are also now timetabled in to meet faculty early on and we always hold these sessions in their offices. Vital start to the relationship.

  4. Thank you all for your comments. This topic is definitely something on every librarians mind at the moment with questions of relevancy and with the threat of job cuts.

    knihovnik2000 and James I think you’re right about it being harder in the corporate world. I think in academic libraries we are lucky that the library is seen to have a central role within the University.

    The difficulty for us is to convince people that we offer more than just access to resources. In my mind the only way to do that is to develop our services to meet our users needs and to try to get one of our core services, that of information skills training, embedded within the teaching programme.

  5. This is really interesting. What you were saying about doing more than just sending out the welcome packs – the trouble is, a lot of communication methods now are very non-intrusive, which is great for many reasons but not neccessarily that great when you’re trying to draw someone in to the library and alert them to its and your value.

    Following up the pack with a phonecall would maybe make a real impact, as the immediacy of the method of communication forces people to engage. But on the downside, it might annoy people, and I personally don’t think I would be able to put the idea into practice very well… There’s something about phone-calls these days that seems sort of almost *too* proactive… I dunno, I guess it’s because unlike many other forms of communication, you don’t get the chance to do things on your own terms. With an email you read it, assess it, reply in your own time. When your office phone rings you have to pick it up and engage with it whatever the circumstances, and with no prep.

    But anyway, it’s worth thinking about I reckon. The phone is a pretty powerful way to get things done / noticed, for all the good and bad reasons above.

  6. Thanks for your comment Ned.

    I agree that phone calls and office visits might be seen as annoying. I am definitely more of a fan of emails so that people have a chance to think before they respond. However, I think if we’re not willing to be proactive or even pushy in those first encounters then we’re never going to get seen and the people we need to get our message to early on aren’t going to hear us.

    I think you sum it up perfectly with your last comment.


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